KEI Business Ventures

KEI is a significant stakeholder in Tru Measure. Tru's technology makes it possible to measure consumer activity across all advertising campaigns -- regardless of market, advertising medium, or volume of ads -- without having to touch any code on your web site.

• Measurement

  Track and measure -- in real time -- the return on advertising spend (ROAS) for all your campaigns, regardless of market, medium, and volume of ads placed.

  Measure the performance of both online and off-line advertising, including billboards, radio, direct response, search engine, display advertising and video. Tru Measure each ad campaign to monitor its effectiveness.

• Knowledge

  Use facts and data to drive your marketing decisions. Tru Measure provides you with both a macro and micro view marketing program's effectiveness:

  Macro - Evaluate effectiveness across advertiser campaigns to identify trends, best sources of new customers, and the most effective ad messaging.

  Micro - Monitor performance across placements and evaluate performance of single placements within a campaign.

• Meaningful Action

  Don't follow your gut when making advertising decisions - act on the Truth. Use facts and data, not guessing, to determine the most effective advertising campaign to deploy for your business.

  Turn your marketing approach upside down.  Deploy several different marketing messages and leverage Tru Measure to  determine which of your messages is most effective at supporting your business strategy.